Reaching Younger Baby Boomers (ages 44 to 53).
This age range in America acts more like Gen X online. They watch more video on computers and mobile devices than older boomers and are avid texters. They participate in social networks and prefer e-mail to instant messaging. 

Listen to Charlie’s appeal in commercials targeted to Younger Boomers

Now, Charlie's Voice Sampler of Narrations aimed at 
Younger Baby Boomers