Important information you may not know about the fascinating demographic known as Baby Boomers

Baby Boomers are better educated, healthier, more active and wealthier than previous generations of older people. 

The lifestyles they intend to lead as they grow older and their associated support needs are very different to previous generations.

 Some key findings from major research include:

• Many Baby Boomers expect to continue working, at least part-time, well into their seventies, with 12% planning to keep working "until they drop"
• Privacy was the most important future lifestyle factor, regardless of gender or location
• Women Baby Boomers are more proactive than men in considering future accommodation options and place a higher importance on health problems
• Baby Boomers clearly prefer to remain living independently in their own homes.  They will not accept institutional care as readily, or at such a young age, as their parents did
• Baby Boomers are enthusiastic adopters and users of technology.  They will expect care providers to fully exploit the power and potential of technology to address their changing lifestyle preferences and needs
• Baby Boomers are better educated, healthier, more active and wealthier than previous generations of older people.  The lifestyles they intend to lead as they grow older and their associated support needs are very different to previous generations.
  Research conducted by UltraFeedback