People of this age range in American society use media more like the “matures” who have preceded them. They get most of their news offline and go online for further information, but their kids are teaching them to send text messages.
Some key findings from major research include: Baby Boomers clearly prefer to remain living independently in their own homes. They will not accept institutional care as readily, or at such a young age, as their parents did
Baby Boomers are enthusiastic adopters and users of technology. They will expect care providers to fully exploit the power and potential of technology to address their changing lifestyle preferences and needs Research conducted by UltraFeedback for Fujitsu Aust,
