Reaching Younger Baby Boomers (ages 44 to 53).
This age range in America acts more like Gen X online. They watch more video on computers and mobile devices than older boomers and are avid texters. They participate in social networks and prefer e-mail to instant messaging.
Listen to Charlie’s appeal in commercials targeted to Younger Boomers
Now, Charlie's Voice Sampler of Narrations aimed at
Younger Baby Boomers
Younger Baby Boomers